How Netflix uses big data to create content and enhance user experience

April 16, 2019

Fantastic example of tangible success on the back of clever Big Data management, within a platform used by millions. Netflix has prioritised investing in accessing and processing Big Data information, over focusing on marketing. The bold step to block VPNs and raise their prices has not affected their market position in any way, because the effective collection and analysis of user data enables them to “sell” better and more tailored content to it's users. Brilliant! #bigdataanalytics #netflix #success #information #itrustpartnering


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